Back to articles
Despite specific industries experiencing slowdowns caused by the Covid-19 pandemic, projections in the Bluetooth technology market are optimistic through the remainder of 2021 and beyond.
Annual shipments of Bluetooth-enabled devices are expected to grow at a compound annual growth rate (CAGR) of 10 percent over the next five years, reaching 6.4 billion in 2025. More specifically, 70 percent of these shipments in 2025 will be peripheral devices such as earbuds, wearables, sensors, and smart lights – clearly outpacing platform-device shipments (for example, phones, tablets, and PCs) by three to one.
These forecasts headline the Bluetooth Special Interest Group's (SIG) 2021 Bluetooth® Market Update, based primarily on analysis by ABI Research, which also points to an impressive upturn for different Bluetooth technologies across various verticals.
Market shifts further towards Bluetooth LE
Bluetooth Classic has peaked, and dual-mode devices (supporting both Bluetooth Classic and LE capabilities) are rising. Still, current trends suggest a marked increase in Bluetooth LE-only solutions. Shipments of these single-mode devices are expected to triple over the next five years, states the latest Bluetooth SIG report.
In particular, Bluetooth LE will prove a dominant protocol among the global consumer electronic devices sector. The anticipation is that 96 percent of devices will include Bluetooth LE by 2025, primarily due to its prevalence in phones, tablets, and computers. A range of new features supported by Bluetooth LE also contributes to its forecast growth.
Read more: The Difference Between Classic Bluetooth and Bluetooth Low Energy
Bluetooth LE Audio announces its arrival
Over the past year, Bluetooth audio streaming has accounted for 1.3 billion shipments in 2021. The forecast for this solution area is to achieve 1.5 x growth from 2021 through 2025, reaching 1.7 billion annual shipments in 2025. Most of these shipments comprise headphones, with 633 million transported in 2021 alone. Demand for Bluetooth speakers will see shipments increase from 350 million in 2021 to 423 million in 2025.
But the launch of Bluetooth LE Audio will take global Bluetooth audio to another level. Bluetooth LE Audio enhances Bluetooth Classic audio by providing higher quality audio streaming with longer battery life for speakers and headphones. And the prevalence of Bluetooth LE means Bluetooth LE Audio is likely to lead the way in audio streaming worldwide, with earbuds shipments alone forecast to see 3.4 x growth to 521 million by 2025.
Read more: The world of wireless smart music
Yet this is only the beginning of what Bluetooth LE Audio can make possible. The technology will include the Bluetooth Audio Sharing feature, enabling use cases where, for example, multiple headphones connect to a single audio stream. Bluetooth Audio Sharing might make public audio more accessible for the 1.5 billion people worldwide living with some form of hearing loss (figures from the World Health Organization). Utilized at conference centers, airports, and other public venues, it can form low-cost assistive listening systems by transmitting the audio stream directly to in-ear Bluetooth hearing assistance devices. More than 92 million such devices are expected to ship annually by 2024, according to Juniper Research.
Bluetooth LE Audio demands high-end processing capabilities. Nordic's nRF5340 SoC includes a new, flexible dual-processor hardware architecture with advanced security features designed to meet the Bluetooth LE multi-stream synchronized audio requirements.
Read more: One step closer to Bluetooth Audio
High-end processing supports advanced audio
Bluetooth LE Audio is set to change the way we listen, but what drives the technology itself? Bluetooth LE Audio works through compressing the necessary data using an algorithm known as a Low Complexity Communication Codec (LC3) to reduce the throughput. Once received, another algorithm decompresses the data, allowing users to stream the same audio quality at reduced bitrates. This design also makes the creation of untethered earphones easier, as both can receive the stream with synchronized playback (through isochronous channels) instead of the old point-to-point stream.
Bluetooth Location Services
The Bluetooth Location Services market is also moving in the right direction. Expectations for the segment are to exhibit healthy medium-term expansion, with 32 percent CAGR in annual device shipments from 2021 to 2025.
According to the report, retail is the vertical taking the most significant advantage of Bluetooth Location Services, with 66 percent of all implementations currently supporting retail use cases. At the same time, 79 percent of Bluetooth Location Services solutions include indoor navigation properties. For example, 136 million Bluetooth RTLS tags and personal trackers will ship in 2021, the report claims, with 4 x growth in asset tracking tag shipments and 5 x growth in Bluetooth healthcare location services implementations predicted by 2025. The effects of the pandemic primarily spur the latter.
Read more: Finding your way with Bluetooth
Read more: How Bluetooth LE is improving bricks-and-mortar retail for consumers and stores
As wireless innovation continues in the face of recent challenges, resilient Bluetooth technology is powering its way into the future.
