Alf Helge Omre

Alf Helge Omre gained his Electrical Engineering degree from the Gothenburg Technical Institute in Sweden (1989) and BTech EEE at University of Strathclyde in Glasgow, UK (1992). Omre started his career as a Sales Engineer at Teleste OY (1993) and as a Northern District Manager in Dallas Semiconductor (1996), followed by five years as Product Manager in Memec AS. Omre joined Nordic Semiconductor as a Product Manager for SoC/ASIC in 2002 and was promoted to his current position of Business Development Manager for Bluetooth Smart in 2010.

Recent Posts

Wireless monitoring keeps precise track of tank levels

By Alf Helge Omre June 16, 2021

Lack of fuel can still be inconvenient, disruptive, and even life-threatening. Wireless level sensors are making sure we never run out.

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Topics: wireless technologies

Micromobility solves 'last mile' problem and delivers whole new industry

By Alf Helge Omre May 12, 2021

Wireless-enhanced personal transport solutions are changing post-pandemic citywide transport and creating new business opportunities.

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Topics: micromobility, transport

First nRF5340 modules eliminate processor trade-off for developers

By Alf Helge Omre March 31, 2021

Single processor solutions will inevitably have to trade-off the processor's computational power against its efficiency. When that trade-off becomes too great, developers look towards dual-core solutions.

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Topics: nRF5340, dual-core processors

Connected construction sites enhance productivity

By Alf Helge Omre February 10, 2021

Low power wireless tech-based solutions can help instigate a productivity boost in the construction sector. Companies could take advantage of real-time field reporting by connecting and tracking materials, equipment, and, most importantly, workers at the construction site.

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Topics: wearables, mesh, asset tracking

Street lights to support interconnected smart cities

By Alf Helge Omre November 4, 2020

By 2050, seven out of ten people are expected to live in a city. The smart city concept offers the promise of a healthier, safer, and greener lifestyle than that enjoyed by today's urban population.

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Topics: smart city

Using wireless tech to track goods in transit

By Alf Helge Omre August 19, 2020

Sophisticated technology is now on hand to track goods in transit, not only instruct where a parcel is on its journey but also to log and report what conditions and events it has been subjected to.

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Topics: cellular IoT, asset tracking

Bluetooth LE beacons pinpoint a single car amongst thousands

By Alf Helge Omre May 27, 2020

Kia Israel was sure there was a better way than the traditional manual system of vehicle tracking. They found it in ViLOG, a product from Israeli software services firm, Sogo Services.

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Topics: beacons, Bluetooth Low Energy, vehicle tracking

Bluetooth mesh in lighting: What comes next?

By Alf Helge Omre May 13, 2020

Mesh networking with Bluetooth has a bright future. By taking advantage of existing lighting systems you open the door to huge added value possibilities, both for your business and its customers.

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Topics: mesh

How to Track Your Missing Assets

By Alf Helge Omre April 29, 2020

Every year billions of dollars of assets go missing. They are sometimes lost, frequently stolen, often just completely forgotten about because a company’s asset tracking systems are based on outmoded paper-based systems prone to human error.

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Eliminating Unplanned Downtime with Wireless Solutions

By Alf Helge Omre April 22, 2020

According to research by analyst Aberdeen, the average cost of unplanned equipment downtime is $260,000 per hour. With the average outage lasting four hours and costing in excess of a million dollars, it is little wonder nearly three of every four organizations consider zero unplanned downtime their top priority.

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Topics: predictive maintenance

Get Connected Blog

This blog is for you who are new to the connected world of the Internet of Things (IoT) - whether you are a senior executive, in product development, or simply a curious soul.

Our goal is to inform you, keep you updated and help you understand the opportunities and challenges of IoT for your industry.

If you are a developer, you may want to check out our blogs and developer guides in the DevZone

Visit www.nordicsemi.com

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